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Case studies

The work, the numbers, the year after.

Four live engagements.
>50% less production time
FMCG · HCMC · 2026
Lương Gia Food: Accelerating Marketing execution with AI

Lương Gia Food wanted its Marketing teams to bring AI into everyday work faster. METYS worked with leadership and the teams to clarify customer, brand and content context, then applied AI to real deliverables across three business groups.

Engagement
AI in Marketing Advisory & Training
Approach
Leadership Alignment + Hands-on Training
Scope
3 business groups
Year
2026
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2 yrs nationwide
EdTech · Vietnam · 2022–2024
Google for Education: scaling adoption and ecosystem engagement across Vietnam

A multi-year go-to-market engagement supporting Google for Education's expansion in Vietnam. We managed education stakeholder engagement, content localisation, and partner coordination across the Ministry of Education (MoET), provincial Departments of Education (DoETs), schools, and key opinion formers (KOFs).

Pillar
Go-to-Market
Duration
2022–2024
Scope
Nationwide
Stakeholders
MoET · DoETs · Schools · KOFs
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25 % YoY profit
F&B · HCMC · 2024
Núi Ngự Hotpot: family-heritage restaurant revitalisation

A family-heritage goat hotpot restaurant in District 7 wanted growth without losing its character. We refined the growth direction, local marketing, and operating focus. The business achieved 25% year-over-year profit growth while keeping the core team intact.

Pillar
Health Check + Sprint
Duration
2024
Profit
+25% YoY
Headcount
Unchanged
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1 stprize Ready to Export
Agri-food · Vietnam · 2024
Dat Foods: focused growth strategy & investor pitch

An innovative Vietnamese agri-food brand, known for products such as Dat Butter, needed a sharper growth narrative and investor-ready pitch. We helped sharpen the growth strategy and investor narrative. The team won 1st Prize at Ready to Export 2024, organised by DBAV and the Embassy of the Netherlands, receiving a ₫250M prize.

Pillar
Direction Sprint
Outcome
1st prize · Ready to Export
Prize
₫250,000,000
Org
DBAV + NL Embassy
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