№ 01 · The Repositioning
METYS — Vietnam Growth Advisory
HCMC · 2026

Grow Bold, scale smart.

We work with business owners and leadership teams to make clear go-to-market decisions, improve sales and marketing execution, and turn ideas into practical growth.

How we work We do not just consult. We step in, lead the work, coach your people, and help move execution toward results.
Talk to us 15 minutes.
A focused conversation on what matters next.
№ 02

We work close to the problem.
We sharpen the decision,
structure the execution,
and coach the team toward measurable progress.

01

Decide. Clear go-to-market decisions, made with you.

02

Execute. Sales and marketing motions, built with your team.

03

Grow. Practical moves designed for traction and revenue.

№ 03

Clients & strategic partners.

Based in HCMC, on the ground
across F&B, education, and technology
Google Cloud
DBAV
Promyro
BTEC FPT
ACET
2M Solutions
Dê Núi Ngự
Puratos
Budweiser
Gourmet Pro
Heineken
Google for Education
Dat Foods
Vietnam DMS
Theo & Emma
Dalanka Forest Farm
№ 04

The work, the numbers, the year after.

Three live engagements.
All case studies →
2 yrs nationwide
EdTech · Vietnam · 2022–2024
Google for Education: scaling adoption and ecosystem engagement across Vietnam

A multi-year go-to-market engagement supporting Google for Education's expansion in Vietnam. We managed education stakeholder engagement, content localisation, and partner coordination across MoET, DoETs, schools, and key opinion formers (KOFs).

Pillar
Go-to-Market
Duration
2022–2024
Scope
Nationwide
Stakeholders
MoET · DoETs · Schools · KOFs
1 prize
Agri-food · Vietnam · 2024
Dat Foods: focused growth strategy & investor pitch

An innovative Vietnamese agri-food brand, known for products such as Dat Butter, needed a sharper growth narrative and investor-ready pitch. We helped sharpen the growth strategy and investor narrative. The team won 1st Prize at Ready to Export 2024, organised by DBAV and the Embassy of the Netherlands, receiving a ₫250M prize.

Pillar
Direction Sprint
Outcome
1st prize · Ready to Export
Prize
₫250,000,000
Org
DBAV + NL Embassy
25 % YoY profit
F&B · District 7, HCMC · 2024
Núi Ngự Hotpot: family-heritage restaurant revitalisation

A family-heritage hotpot restaurant in District 7 wanted growth without losing its character. We refined the growth direction, local marketing, and operating focus. The business achieved 25% year-over-year profit growth while keeping the core team intact.

Pillar
Health Check + Sprint
Duration
2024
Profit
+25% YoY
Headcount
Unchanged
№ 05

Some kind words.

From people we have worked with.

6 of 9 testimonials
See all →

Congratulations Giang and Tim on a strong start to introducing KOFs across Vietnam to Google for Education. This is a great example of involving partners and agencies from the early stages with a targeted approach for generating awareness and interest in the market.

Stuart Miller
APAC Marketing Director · Google for Education

Giang is the kind of person I want to do business with in Vietnam. Someone may sit at the desk and say "let's assume sales increase 10%"; Giang is the one who actually goes down to the field and takes the tasks with hands-on experience.

Tri Ton
Investor

The team from Google who she works with on a regular basis have given me consistently positive feedback on Giang. They are really impressed with her and want to continue working with her.

Chris Malone
Partner · Dalberg

Thanks to Giang's dedicated mentorship throughout the Ready to Export program, we not only won First Prize but successfully expanded into two new markets: Singapore and Canada. Her support truly transformed our strategy.

Bùi Thăng Long
Co-founder · Đạt Butter

Confident and enthusiastic, Ha brings clarity, creativity, and calm efficiency to every project. Her ability to lead with both strategy and empathy made her an invaluable colleague.

Ngo Hong Nhung
Senior Investment Manager · PAVO Capital Group

Ha is a smart and adaptive professional who thrives in multitasking environments. Her standout skills include team management and time management, both of which she handles with confidence and precision.

PhD Nguyen Duc Nguyen
Bachelor Programs Manager & Student Experience · Western Sydney University
№ 06

The two founders you'll meet.

You work directly with us.
The intro call is the work call.
Giang Duong
№ 01 / Founder Strategy & GTM

Giang Duong

Founder · Strategy Lead

Before founding Metys, Giang served as Country Lead for Google for Education in Vietnam. She brings 15+ years of leadership experience across FMCG, technology, and education, with a particular focus on turning ideas into practical sales and go-to-market execution.

  • Former Country Lead, Google for Education Vietnam
  • Mentor, Dutch Business Association Vietnam (DBAV), Ready to Export 2024, supporting a mentee team that won the Grand Prize.
  • Guest mentor at Deakin University, VinUniversity, College of Foreign Economic Relations
  • MBA · Solvay Brussels School
Ha Tran
№ 02 / Co-founder F&B & Communication

Ha Tran

Co-founder · Marketing Communications

Ha co-founded Metys after years inside F&B and marketing communications, where she developed a sharp eye for the gap between the brand a business says it has and the brand its customers actually feel.

She has led brand and marketing campaigns for global names including Heineken, Budweiser, and Diana Unicharm, and now teaches at Western Sydney University.

  • Associate Lecturer, Western Sydney University
  • 20+ brand and marketing campaigns for Heineken, Budweiser, and Diana Unicharm
  • Strategic Advisor, F&B and Marketing Communications
  • Bachelor of Communication · RMIT Vietnam · MBA · Solvay Brussels School
№ 08

Book the 15-min intro call.

The intro call is free.

You speak directly with the people who may work on your problem, not a sales team. We listen, ask about the real issue, and suggest the best next step. If we are not the right fit, we will say so.

  • 15 minutes, no pitch deck.
  • A short written follow-up within two working days, with a recommended next step.
  • Pricing discussed only after we understand the work required.
Contact
By appointment Ho Chi Minh City, Vietnam EN · VI · Vietnam Time (UTC+7)
Request the call

We reply within two working days. EN / VI · Vietnam Time (UTC+7).