We work with business owners and leadership teams to make clear go-to-market decisions, improve sales and marketing execution, apply AI so a small team delivers like a large one, and turn ideas into practical growth.
Decide. Clear go-to-market decisions, made with you.
Execute. Sales and marketing motions, built with your team.
Grow. Practical moves designed for traction and revenue.
Every engagement starts with a conversation. We listen to understand your context and suggest the right direction. If we're not the right partner, we'll say so. Pricing is discussed once we both understand the scope of work.
You'll see right away where your business needs to improve, giving us a concrete starting point for a more specific conversation.
"My marketing team is one or two people doing photos, video and posts. AI output looks fake and doesn't sound like our brand."
"Good product, but we don't know who to sell to, where, or at what price."
Talk to us about Growth →"We want to enter Vietnam but don't know who to trust or which channel to sell through."
From people we have worked with.
Congratulations Giang and Tim on a strong start to introducing KOFs across Vietnam to Google for Education. This is a great example of involving partners and agencies from the early stages with a targeted approach for generating awareness and interest in the market.
Giang is the kind of person I want to do business with in Vietnam. Someone may sit at the desk and say "let's assume sales increase 10%"; Giang is the one who actually goes down to the field and takes the tasks with hands-on experience.
The team from Google who she works with on a regular basis have given me consistently positive feedback on Giang. They are really impressed with her and want to continue working with her.
Thanks to Giang's dedicated mentorship throughout the Ready to Export program, we not only won First Prize but successfully expanded into two new markets: Singapore and Canada. Her support truly transformed our strategy.
Confident and enthusiastic, Ha brings clarity, creativity, and calm efficiency to every project. Her ability to lead with both strategy and empathy made her an invaluable colleague.
Ha is a smart and adaptive professional who thrives in multitasking environments. Her standout skills include team management and time management, both of which she handles with confidence and precision.
Before founding Metys, Giang served as Country Lead for Google for Education in Vietnam. She brings 15+ years of leadership experience across FMCG, technology, and education, with a particular focus on turning ideas into practical sales and go-to-market execution.
Ha co-founded Metys after years inside F&B and marketing communications, where she developed a sharp eye for the gap between the brand a business says it has and the brand its customers actually feel.
She has led brand and marketing campaigns for global names including Heineken, Budweiser, and Diana Unicharm, and now teaches at Western Sydney University.
Not every business needs a consulting engagement. Here is a lighter way to start: four representative courses, a slice of the work we advise and coach on.
Course · Udemy For SME marketing teams of 1–5. You'll finish able to produce content and campaigns far faster with AI.
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Course · Udemy For sales and customer service teams. You'll finish confident closing deals and handling difficult conversations.
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Course · Udemy For anyone who needs to see the numbers. You'll finish able to build a weekly business dashboard.
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Course · Udemy For owners and managers. You'll finish with a decision framework you can apply immediately.
View on Udemy →Metys is a growth consulting firm based in Ho Chi Minh City, Vietnam. We advise and coach teams on go-to-market, sales and marketing, and applying AI to marketing, for businesses in F&B, education and technology.
Yes. Each programme is built around the company's real needs and current work, delivered as advisory with on-the-job team coaching, so the team operates with noticeably higher output in less time.
You need to know which partners are trustworthy, which channels to sell through and at what price, before committing significant investment. Metys maps the parties you need to work with, vets partners, recommends pricing and route-to-market, and runs a pilot in market.
Both founders: Giang Duong, former Country Lead for Google for Education Vietnam and MBA from Solvay Brussels School; and Ha Tran, an F&B and marketing communications specialist and lecturer at Western Sydney University.
You speak directly with the people who will work with you, not a sales team. We listen, get to the core issue, and propose a solution for your business.