EdTech · Vietnam · 2022–2024

Google for Education: scaling adoption and ecosystem engagement across Vietnam

A multi-year go-to-market engagement supporting Google for Education's expansion in Vietnam. We managed education stakeholder engagement, content localisation, and partner coordination across the Ministry of Education (MoET), provincial Departments of Education (DoETs), schools, and key opinion formers (KOFs).

Pillar
Go-to-Market
Duration
2022–2024
Scope
Nationwide
Stakeholders
MoET · DoETs · Schools · KOFs
Google for Education: scaling adoption and ecosystem engagement across Vietnam
Case highlight
Impact snapshot
  • 01 Expanded from pilot presence to 12 Department of Education partnerships
  • 02 Supported engagement across multiple provinces nationwide
  • 03 Enabled ecosystem coordination between government, schools, and key opinion formers
Execution highlights
01

Government alignment & strategic partnerships

  • Strengthened engagement with the Ministry of Education and provincial Departments
  • Formalised partnerships to support long-term digital transformation initiatives
  • Positioned Google for Education within national education priorities
02

Ecosystem expansion

  • Collaborated with OEM partners and retail networks to increase Chromebook visibility
  • Co-developed campaigns to support school adoption and awareness
  • Activated the broader education ecosystem including partners and key stakeholders
03

Localisation & teacher enablement

  • Localised training content and communication for Vietnamese educators
  • Scaled teacher training programmes nationwide
  • Built and supported Google Educator Groups (GEGs) to enable peer-led adoption

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