EdTech · Vietnam · 2022–2024

Google for Education: scaling adoption and ecosystem engagement across Vietnam

A multi-year go-to-market engagement supporting Google for Education's expansion in Vietnam. We managed education stakeholder engagement, content localisation, and partner coordination across MoET, DoETs, schools, and key opinion formers (KOFs).

Pillar
Go-to-Market
Duration
2022–2024
Scope
Nationwide
Stakeholders
MoET · DoETs · Schools · KOFs
Google for Education: scaling adoption and ecosystem engagement across Vietnam
Case highlight
Impact snapshot
  • 01 Expanded from pilot presence to 12 Department of Education partnerships
  • 02 Supported engagement across multiple provinces nationwide
  • 03 Enabled ecosystem coordination between government, schools, and key opinion formers
Execution highlights
01

Government alignment & strategic partnerships

  • Strengthened engagement with the Ministry of Education and provincial Departments
  • Formalised partnerships to support long-term digital transformation initiatives
  • Positioned Google for Education within national education priorities
02

Ecosystem expansion

  • Collaborated with OEM partners and retail networks to increase Chromebook visibility
  • Co-developed campaigns to support school adoption and awareness
  • Activated the broader education ecosystem including partners and key stakeholders
03

Localisation & teacher enablement

  • Localised training content and communication for Vietnamese educators
  • Scaled teacher training programmes nationwide
  • Built and supported Google Educator Groups (GEGs) to enable peer-led adoption

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