Impact snapshot
- 01 Refocused the business from fragmented initiatives to a clear, high-margin growth direction
- 02 Strengthened positioning around premium, sustainable plant-based products for export markets
- 03 Delivered an investor-ready pitch narrative — sharper, clearer, more competitive
- 04 Contributed to 1st place at DBAV Ready to Export 2024, securing a ₫250M grant
- 05 Supported additional competition wins, unlocking further funding and growth momentum
Execution highlights
01
Strategic refocus
- Diagnosed growth inefficiencies across product expansion and channel strategy
- Recommended prioritisation of core products with proven traction
- Advised exit or scale-back of low-margin, resource-intensive initiatives
- Defined a clearer route-to-market — premium domestic retail and export growth
02
Trade show playbook (Canton Fair)
- Sample planning aligned with target buyer profiles
- Customer survey design for live booth feedback
- Booth engagement strategy from first contact through follow-up
03
Pitch narrative & positioning
- Rebuilt the pitch deck into a structured arc: market problem → solution → product → traction → opportunity
- Integrated European market insights and plant-based consumption trends
- Repositioned the brand away from price competition toward quality, innovation, and sustainability